Timeless, elegant, and effortlessly chic, Moroccan Beni Ourain rugs are a staple of sophisticated interior design. Handwoven by the Berber tribes of the Middle Atlas Mountains, these iconic rugs are known for their luxurious softness, minimalist geometric patterns, and high-quality natural wool. Their neutral tones and clean designs make them a versatile addition to any home—whether modern, bohemian, Scandinavian, or traditional.
Woven from 100% natural undyed sheep’s wool, Beni Ourain rugs feature plush pile textures and classic patterns—usually black or brown lines on an ivory or cream background. These symbolic motifs often carry deep meaning, representing elements of daily life, protection, or nature. Every rug is a personal creation, rich with storytelling and artisan heritage.
HANDWOVEN TRADITION
Beni Ourain rugs are crafted by hand using ancient techniques passed down through generations of Berber women. Each piece takes weeks or even months to complete, with artisans meticulously knotting each strand of wool to produce a rug that is both beautiful and built to last. These rugs are deeply rooted in tribal life, often used as bedding and floor coverings in traditional homes.
ICONIC DESIGN
Known for their minimalist lines, diamond motifs, and neutral color palette, Beni Ourain rugs are beloved by designers around the world. Their timeless aesthetic offers a sense of calm and simplicity, making them ideal for grounding a room with subtle texture and warmth. Whether used as a statement piece in a living room or a cozy accent in a bedroom, a Beni Ourain rug adds depth and style to any space.
LUXURIOUS TEXTURE & COMFORT
These rugs are not only beautiful but incredibly comfortable underfoot. The thick, plush wool pile makes them a favorite for lounging, playing, or simply enjoying a little barefoot luxury at home. Their high-quality craftsmanship ensures they age gracefully and remain a treasured part of your home for years to come.
CULTURAL HERITAGE
Each Beni Ourain rug is more than a decorative object—it's a piece of Moroccan heritage. The designs are infused with symbolism, representing the weaver’s personal story and cultural identity. Owning one of these rugs means preserving a piece of ancestral knowledge and supporting traditional craftsmanship.
ONE-OF-A-KIND & ETHICALLY MADE
No two Beni Ourain rugs are exactly alike. Slight variations in weave, color, and pattern are not flaws—they are the signature of authenticity and human touch. We work directly with artisans to ensure fair wages, ethical sourcing, and respect for traditional methods. Your purchase supports sustainable craftsmanship and the preservation of Moroccan artisanal traditions.
CARE INSTRUCTIONS
To keep your Beni Ourain rug looking its best, vacuum regularly on low suction and rotate occasionally for even wear. For deep cleaning, professional wool rug cleaning is recommended. Avoid prolonged exposure to direct sunlight to protect its natural hues.
